Ruthless Attends the Colombian Vape Convention

The first ever Central and South American vape convention was exhibited in Colombia from September 1st to 2nd. Thousands of vapers gathered from far and wide in Plaza Mayor Medellin for the exciting expo. The two day event featured well over a hundred companies from across the globe with the hottest e-juice brands, mods, tanks and vape gear. DJs played music all day during the weekend event, with crowds gathering and jamming out to the music. 

Photos Courtesy of VapeSouthAmerica.com

The Ruthless team traveled from their home base in Southern California to showcase fan favorites from the Ruthless lineup, as well as their newest additions. These e-liquid lines included Ruthless Shisha and Ruthless Hand-Rolled Tobacco; along with newly manufactured Loaded 120ml e-liquids, which consisted of mouthwatering Strawberry Jelly Donut and Cookie Butter.

Ruthless went all out with a custom-made room that was two toned, black and white. The interior included a glass booth with two tasting bars for attendees interested in sampling the e-liquids. In the back there was a conference room for business prospects of the Ruthless brand. Colombian models handed out Ruthless giveaways for consumers which included e-juices, hats, and t-shirts. Overall, it was an event that was a huge success and an enjoyment for the team as a whole!

Jon Rai, the assistant sales manager of Ruthless, stated, “It was an exciting experience meeting vape fans from all over South America; including Costa Rica, Perú, Ecuador, Venezuela, Mexico and more! We are excited to attend next year.”

The Convention Center in Medellin, Colombia (above)