WARNING: This product contains nicotine. Nicotine is an addictive chemical.
Tobacco Product Directive (TPD) is a regulatory act in the European Union placed on the sales of tobacco products including e-liquids and vaping devices. As of May 20th of 2016, TPD compliance is in full effect wherein manufacturers, retailers, and vapers must follow the guidelines laid out in the TPD Article 20.
In this article, we will show you how TPD affects you (Manufacturers, Retailers, and Consumers) and what you can do to be TPD compliant.
TPD exists for three primary reasons:
1. Protecting children from nicotine products
2. Protecting consumers by creating enforceable standards for the safety and quality of all e-juices and vaping devices
3. Protecting consumers by requiring manufacturers and retailers to provide useful information on packaging
Regulation is inevitable in an emerging industry affecting millions of consumers. Whether we agree or disagree with the rulings of TPD, we must work with what we have.
TPD affects everyone: manufacturers, retailers, and consumers. Let’s go through the key rulings that you must follow to be TPD compliant.
All e-liquids and vaping devices must notify and register with the Medicine and Healthcare Products Regulatory Agency (MHRA) 6 months before they can be sold. This includes existing vape products before May 20th, 2016.
Follow these instructions to register.
The rules on promotion and advertising may be different depending on the individual country in the EU.
What is not allowed for e-juice and vaping device promotions:
What is allowed for e-juice and vaping device promotions:
For more detailed information, read UK’s TPD Advertising Restriction Resource.
According to the Committee of Advertising Practice (CAP) Section 22, here are some important marketing guidelines to follow in the UK:
Shortfills are used to bypass TPD regulations by sending 0% nicotine e-juice filled short so consumers can put their nicotine liquid or nicotine shot in the e-juice bottle. It’s also referred to as ‘mix and vape’ since vapers mix the nicotine liquid into a shortfill e-juice bottle.
Although an e-juice may be TPD compliant, it may not be allowed in a specific country in the EU. This is because TPD is an umbrella regulation imposing minimum standards for each member of the EU. Individual members in the EU may have more specific conditions that are necessary to be met to be compliant in their respective country.
The short answer is no. Due to the required emissions testing, consumers can have confidence in knowing what is in their e-liquid.
What we covered is a brief overview of TPD compliance. For more details regarding TPD, feel free to ask us questions in the comments or email us through our contact us page!
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With vaping laws changing daily, and new regulations being introduced by state governments and the FDA, it can be hard to know what is legal anymore when it comes to vaping and e cigarettes.
Luck for you we’ve collected a list for you to reference vaping age laws by state.