WARNING: This product contains nicotine. Nicotine is an addictive chemical.

Age Verification




As an industry we are responsible for saying no to underage vaping. Join us by supporting the #NO2MINORS campaign and keep electronic nicotine delivery devices out of the hands of minors. In California the legal age to purchase e-cigarette products is 21, legal smoking age varies from state to state. Underage vaping is now being considered an epidemic, spreading awareness and responsible marketing practices is more important now than ever. 
Ruthless has proactively taken the steps to provide information and free resources to help stop underage vaping. Any of our retail partners can access free printable materials for their shop(s).

Free Print Materials for Retailers

Request posters, table tents, window clings, and stickers for your store that will help communicate the importance of age verification.


Our products were created by adults, to be consumed by adults. Although our intentions are clear, we are taking extra precautions. We are staying on top of how we present and market our products to the public. The FDA is trying to restructure current regulations for the industry. Regrettably, some brands have not been upholding high standards. They have been a focus in the media, but they do not represent the best the e-liquid industry has to offer. Help us spread the word with the #NO2MINORS campaign.

Show your support and use the hashtag #no2minors on social media!


Retailers have been under a microscope when it comes to FDA regulations. The main goal of the vaping industry is always to assist adults when finding alternatives to traditional cigarettes. The e-liquid industry is being closely monitored by the FDA. While they admit that vaping may be a solid alternative to cigarettes, their concern is that vaping products are attracting minors. Retailers do their part by checking ID for every transaction. Along with our free print material, we have included information on the latest regulations and other resources. #NO2MINORS campaign is open to any size shop or business in our industry, we ask you to help in the fight and spread awareness.


Check photo ID of everyone under the age of 27 who attempts to purchase vapor products.

Only sell products to customers of legal smoking age (18+ or 21+, depending on state local laws).

Do NOT give away free samples, including components and/or parts.

Do NOT sell e-cigarettes in a vending machine unless in an adult-only facility.


You must check photo ID of everyone appearing under the age of 27 who attempts to purchase FDA regulated products and verify the customer is of legal age to purchase.


During Undercover Buy Inspections, the retailer is unaware an inspection is taking place. The minor and inspector will not identify themselves.

Nearly 1 million inspections

Over 10,0000 a month / Over 300 a day


Stay compliant! The FDA closely monitors retailer, manufacturer, importer, and distributor compliance with laws and regulations. The FDA website says, “If you mix e-liquids, make or modify vaporizers, or mix loose tobacco, and you also sell these products, you may be regulated as both a retailer and a manufacturer.” They take corrective action when violations occur. The Tobacco Control Act restricts sales and marketing of tobacco products to youth. Let’s work together to keep these products out of the hands of minors. Saying #No2Minors is a job for all of us.

Violations Fine
2ND IN 12 MONTHS $279
3RD IN 24 MONTH $559
4TH IN 24 MONTHS $2,236
5TH IN 36 MONTHS $5,591
6TH OR MORE $11,182

Free Print Materials for Retailers

Order free #NO2MINORS print materials for your shop now!

It's time to take responsibility for our actions; it's time to say #NO2MINORS.